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| Online Marketing |
It is a normal tendency among people to mix marketing with advertising. However, advertising is about presenting information a product or service from a firm to potential customers with a specific kind of idea in order to persuade them to buy it from only you. This could include additional benefits that your stuff has over the rest, and also any add-on discount being offered by you over it, along with the time frame, for which that offer will be valid. Advertising though can also be referred to as a vital yet just one single aspect of marketing
Marketing on the other hand is quite vast in nature. While advertising ends after making itself available to potential customers, it is the role of marketing to convert any lead so created via advertising into a sale. Theoretically, marketing is an amalgamation of several segments, such as pricing of a product, its sales & promotion, design of packaging, options being considered for shipping, customer service and more.
Internet – the Fastest Media to reach Target Audience
Internet has revolutionized our world ever since it came into existence. It allows a person to reach as many people as he wishes to in least amount of time. With the help of internet, the scope is no more restricted to only national boundaries. It also allows a number of methods to give your company the right amount of exposure. You can do this by engaging people on social networking websites, sending mailers through email, advertising on different portals, write blogs, participate in forms, and more.
Different marketing approaches available to a marketer
Different people apply different methodologies to boost their brand value through several mediums of online marketing. To increase online awareness about a brand, the most popular method is to bring your company’s advertisement forth your target audience. In this regard, you can follow two different kinds of approaches. If you want your brand to settle down first and then become visible, SEO marketing is the approach meant for you. But if you wish to make yourself visible forth them instantly, PPC methodology will prove to be the one for you.
Getting more into PPC and SEO methods
The process of PPC or Pay Per Click involves creating an advertisement for a product or service, and then putting it over the internet while bidding for the top slot for it on all major search engines. As a result, if yours is the highest bid on a search engine such as Google, your advertisement will show up on the top of search result of the very keyword you put into it.
SEO, on the other hand is a time taking process. It is done by following many different methodologies at the same time. The better results those methodologies bring in, the faster and higher your advertisement/web page will show up in the search engine results. A few of these methodologies are:
Online Article Submission: This is considered to be the most effective strategy. This submission can be done on some blogging website, where a huge number of users mark their presence every day. These submissions must be done on multiple sites to get better results.
Forum Participation: By participating in related forum websites, you can create a very good number of back links for your web page, which will help its page ranking big time!
Guest Blogging: Writing content for blogs of widely popular names can get you immense popularity in no time, because after that people will want to read more of your work, and will thus end up making a large number of back links for your actual web page.
Concluding
Last of all - always prepare unique content, which is interesting, alluring and also educational at the same time. By applying these methods, you can market your company’s website and its products and services very effectively.
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